Oct 06, 2022

Announcement of Logo and Corporate Identity Change of FANKEN Company

Through the new identity, we want to convey the dream, culture, ideology, business philosophy and core core values ​​of the organization.


Dear partners, customers, and all employees of FANKEN Co., Ltd.,

We would like to express our gratitude for your trust and support during our journey so far. It has been the foundation for our strong and steady development since our establishment in 2013 until now (2013-2021). As we enter our 10th year, FANKEN Company is committed to building a strategy to meet the needs and desires of our customers to drive the development of the company. We have recognized that changing our company logo is necessary to reflect this new development philosophy and strategy. At the same time, the new logo will be an effective branding tool to help customers easily identify us.

Therefore, starting from October 3rd, 2021, we announce the following changes to our company logo:

LOGO TRƯỚC ĐÓ:


MẪU LOGO MỚI

  1. Original logo


  2. Positive version


  3. Negative version


Symbolic Meaning

The Rubik's Cube is used in the logo

The Rubik's Cube has 6 faces, corresponding to 6 English letters describing human beings, action ideology, and FANKEN culture

The components of the Rubik's Cube are tightly linked, representing the unity and consensus of all FANKEN people

The structure of the Rubik's Cube is strong, representing sustainable development and the survival of the organization

Colors

We use blue as the core color of the brand. The deep blue creates a sense of trust, intelligence, prestige, hope, and a focus on the future.

Slogan

Let's make the future together - Together we create the future.

Meaning: "If you want to go fast, go alone. If you want to go far, go together." We hope to create many good values for each individual, organization, and community.

The new logo will automatically take effect with all contracts, documents, electronic information pages, and products under the FANKEN brand. All other functions and related information of the company remain unchanged.


For any support or inquiries, please contact us at the following information:

FANKEN CO., LTD. Headquarters: 213Bis Nam Ky Khoi Nghia, Ward 7, District 3, Ho Chi Minh City, Vietnam Email: [email protected]

Written by Alex. Phan

Cultroom

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